Yesterday we reported Google has listed Facebook as a top competitor. Then Hitwise released a report saying Facebook was more visited than Google. It seemed like social media had overtaken the search engine! Huzzah!
Not so fast.
Industry Pace has pointed out a few facts that make the above false. A major biggie that affects the above statistic? Hitwise purposely didn’t count how often people visit both sites via mobile phones. That’s a huge chunk of people right there that weren’t even counted!
What does this have to do with business coaching? A lot — if a client ignores parts of their business that should be helped, a business coach can’t help them. If they tell you they know their numbers and give you wrong ones, or try to cover up “embarrassing” parts of their business, all will come out in the end, and even though that’s a better situation, you’ve wasted a lot of time where you could have been helping their business.
Keep that in mind next time you take on a new business coaching client. Encourage honesty…it’s the only way clients can be held accountable.
